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IN 5 YEARS— GOALS TO REACH UNTIL 2032

GKO

This plan is knowingly ambitious. But in the words of Leonard Bernstein, “To achieve great things, two things are needed: a plan, and not quite enough time."

GROWTH AREAS

I

II

III

IV

V

PERFORMANCES

FESTIVALS

PRESS & MEDIA

BRAND COLLABORATIONS

SOCIAL

VI

VII

VIII

IX

X

STREAMS, PLAYLISTS & RECORDINGS

MERCHANDISE

PUBLISHING

NONPROFIT

FINANCES

I. PERFORMANCES

UP TO 50 PERFORMANCES A YEAR WORLDWIDE

AS OF 2026, ENGAGING 20-30 PERFORMANCES ANNUALLY

  • Double the number of engagements to fill out the calendar year

  • Grow average audience size from 100-300 per venue to 800-1500 per venue

  • Go from smaller performance halls to large concert halls, large immersive spaces (warehouses, 360 video spaces)

  • Debut at 1 large stadium venue (I.e. The Sphere) as an exclusive event

  • Production side- more immersive interactive elements, like dynamic lighting, hi-fi video visuals, set dressing, etc.

II. FESTIVALS

SUPPORTING ACT OR SUB-HEADLINER FOR 3 MAJOR JAZZ FESTIVALS AND 1 MAINSTREAM FESTIVAL

AS OF 2026, ONLY DEBUTED IN DIGITAL FESTIVALS (SONIC BIDS, TED)

  • Debut at The Montreal Jazz Festival, The Newport Jazz festival, and The Monterey Jazz Festival

  • Debut at The Verbier Festival and Aspen Music Festival (Classical)

  • Collaboration performance with a headlining artist at Coachella, Lollapalooza, or Glastonbury.

  • Debut at Japan’s Summer Sonic Festival

  • Make regular appearances at smaller festivals like Bottle Rock, Outsidelands, Marlboro Music Festival, Festival Napa Valley

III. PRESS & MEDIA

ACTIVELY ENGAGE IN PRESS AND HIGH TRAFFIC ACTIVATIONS

AS OF 2026, ONLY 1 MAJOR REVIEW IN JAPAN AND MINIMAL USA PRESS

  • Have 1 newsworthy press engagement at least once a month

  • Appear on NPR’s Tiny Desk series

  • Guest artist appearance on late night shows or morning network shows

  • Interview with top music podcasts/radio, including Zane Lowe’s show, BBC Radio 1

  • Exclusive long-form interview print, online, social with one of the major music publications, I.e. Rolling Stone, Pitchfork, Billboard

IV. BRAND COLLABORATIONS

DEVELOP INTL BRAND AMBASSADORSHIPS AND BECOME THE GO-TO-PIANIST FOR MAJOR EVENTS & ACTIVATIONS

AS OF 2026, BRAND AMBASSADOR FOR STEINWAY & SONS, FDMTL, AND ONE OFF ACTIVATIONS WITH REMY MARTIN, VACHERON CONSTANTIN, BOOKER WINES.

  • Grow current relationship with Steinway & Sons and develop limited edition models, International spokesperson, campaigns, etc.

  • Sign with a major timepiece brand, ie. Rolex or Audemars Piguet

  • Sign with a major liquor brand and be the main sponsor for events, ie Suntory, Macallan.

  • Grow fashion relationships to develop signature pieces, exclusive collaborations with brands like Yohji Yamamoto, Rick Owens, Visvim, etc.

  • Grow existing relationships with vineyards for more exclusive events, one-off bottles, etc.

  • Perform at high-value events such as The MET Gala, The Grammys, Formula 1 Grand Prix’s, NBA Playoffs

  • Unique collaborations and exhibits with established museums and organizations with music, including The Getty, LACMA, SF MOMA, MOMA NYC, The Guggenheim, The British Museum, The Tate, The Louvre

V. SOCIAL

GROW TO 100K FOLLOWERS ON INSTAGRAM AND 500K ACROSS ALL CHANNELS

AS OF 2026, CURRENTLY AT 4.7K FOLLOWERS ON IG, 10K ACROSS ALL CHANNELS

  • Using momentum of press, tour announcements, album releases, and brand collaborations, organically grow account over 5 years

  • Develop a paid media strategy with a target CPM of $1.60, with a budget of $5,000 per quarter.

  • Grow email newsletter from the current 500 members to over 35,000.

  • Grow YouTube channel from the current 2900 subscribers to 50,000 subscribers

VI. STREAMING & RECORDINGS

GROW STREAMING TO BECOME A REGULAR INCOME STREAM AND RELEASE 2 MORE ALBUMS WITH PLAYLIST SUPPORT.

AS OF 2026, RELEASED OVER 4 Albums, 3 EPs, average 80K streams a year.

  • Get signed by a major label in order to establish legacy and new involved relationships with major streaming platforms

  • Get at least 1 Grammy Nomination for Classical or Jazz categories

  • Compose piano score for 1-3 features, or limited series with a major studio.

  • Get past releases placed on major piano related playlists on Spotify, Apple Music, YouTube Music, and Amazon Music

  • Collaborate and release singles with more mainstream artists (ie Jon Batiste, HER, Yuja Wang, Norah Jones)

  • Record 2-3 album projects, 1x solo piano album, piano and string quartet, and for higher budget, piano and orchestra/big band.

  • Goal- 1.5 million streams per month across all platforms

VII. MERCHANDISE

DEVELOP A ROBUST DTC ONLINE STORE AND MERCH SUPPORT FOR TOURS WITH MULTIPLE SKUS

AS OF 2026, CURRENTLY HAVE 5 SKUS WITH $7000 IN SALES YTD.

  • Grow to over 15 SKUs on the merch store, including vinyls/cds, apparel, accessories, drinkware, & other relevant items

  • Move fulfillment from personal to a 3PL to handle volume

  • Have dedicated ground staff (1-2 people) at all shows for merchandise

  • Develop limited edition items with relevant brands, artists, etc. with releases at least once a month.

  • Grow merchandise sales to $50K annually

VIII. PUBLISHING

DEVELOP PUBLISHING, LICENSE MUSIC TO FEATURES, HIGH TRAFFIC PROPERTIES, SHEET MUSIC AND BOOK PRINTING.

AS OF 2026, HAVE NOT DEVELOPED ON PUBLISHING WITH MINIMAL LICENSING. ASCAP MEMBER.

  • Get music synced with features and known series with the major studios

  • Compose for or sync music with a major high-traffic propety, such as The Oscars, music at stadiums, etc.

  • Have most popular songs published on printed sheet music available for sale.

  • License out music to producers, DJs, I.e. that can be used for sampling loyalties

  • Publish book titled Piano Confidential, a personal insight into the journey of a performing concert pianist. Possible book tour, etc.

IX. NONPROFIT

DEVELOP A FOUNDATION TO PROMOTE MUSIC EDUCATION, ACCESS TO PIANOS, AND PARTNER WITH ALLIGNED ORGANIZATIONS

AS OF 2026, GIVEN MASTERCLASSES AT UNIVERSITY OF HULL, CITY OF LONDON, AND PERFORMANCES FOR OCEANA, ASIANS AND PACIFIC ISLANDERS WITH DISABILITIES, AND THE DEMOCRATIC NATIONAL COMMITTEE

  • Establish a foundation that works with local educators, music schools, and organizations to foster music education

  • Work with Steinway & Sons and other partners to do a piano giveaway (or can choose cash) once a year to a young musician to further help advance their musical education.

  • Give more pro bono masterclasses for underserved institutions

  • Continue charitable performances for important fundraisers that fund world-changing organizations

  • Partner with or create a music festival that invites music students of all backgrounds to immerse in a 2-week intensive to learn from the best teachers around the world, tuition free.

X. FINANCES

DEVELOP ROBUST STREAMS OF INCOME AND WELL OILED BUSINESS THAT HAS HEALTHY FINANCES AND ROOM TO TAKE RISKS.

AS OF 2025, ANNUAL GROSS REVENUE IS ON AVERAGE $52,000 USD, WHICH INCLUDES PERFORMANCE FEES, DOOR SPLIT, MERCHANDISE, TEACHING ENGAGEMENTS, CORPORATE EVENTS, AND STREAMING.

  • Increase artist fee from $5K to $10k for 2027, and up to $25K by 2032

  • Increase average ticket price from $35 to $55

  • With increase in audience sizes, expect ticket revenue to increase by 1000%

  • Target performance revenue by 2032 at $675,000 annually

  • Target gross profit by 2032 at $800,000 annually (performance, merchandise, corporate events)

  • Minimum target of $275,000 annual takeaway after agent fees, touring expenses, marketing, pr, etc.

1. SIGN WITH A TALENT AGENT/MANAGEMENT

  • Dedicated agent alleviates time on chasing leads, managing the business side of things

  • Network can lead to larger opportunities, access to otherwise gate-kept activations

  • Manage the overall trajectory of a career than the current constant focus of the day-to-day

2. HIRE DEDICATED PR AGENCY

  • Have dedicated PR agent to pitch publications and reporters on career activities, new releases, etc.

  • Get interview spots, earned media on YouTube, etc.

  • Help build buzz and momentum for upcoming projects

  • Grow the artist and celebrity brand to develop brand equity for larger proejcts

3. GET SIGNED BY A LABEL

  • Get signed by a label, preferably an Indie label owned by a major, that understands the music

  • Label can help develop relationship with the major streaming platforms

  • Label can also help with publishing, relationships with syncing

  • Grow reputation and develop campaign for Grammy nominations

  • Marketing strategy for releases, etc.

4. PATRON, GRANT, AND INVESTMENT SUPPORT

  • Continue to apply to grants to gain monetary support for artistic projects, and to build prestige

  • Work through existing network of angel investors to support career

  • Reach out to known patrons of the arts that have also contributed to like minded artists

So how do we get there?

Putting words onto paper (or in this case a digital screen) is much easier said then done. With any plan, execution is the key. And of course, a decent budget and some luck goes a long way.

With the current momentum, off of a sold-out debut at Blue Note Tokyo, freshly named Steinway Artist, and brand collaborations with Vacheron Constantin, Maison Kitsune, Booker Wines, and Remy Martin, the wind in the sails feel strong, and some strategic moves could strengthen this party longer into the night.

THANK YOU FOR REVIEWING THIS 5 YEAR PLAN. LET’S KEEP THE MUSIC PLAYING.